By Jim Clanin
Do you desire favorable customer reviews? Does your firm seek to furnish superb customer service? Or do you simply require useful marketing suggestions during the introduction of a new product? In all these situations, customer feedback proves invaluable! This brief article offers 9 proven strategies for obtaining this information.
One: Install a Live Chat Option
Companies use their own employees or outsource customer service to furnish a chat option. Many customers welcome the opportunity to interact with a firm in a casual conversation. Today, some firms utilize AI chatbots (although this strategy may backfire if the bot fails to communicate effectively).
Two: Call Customers
One very simple and direct way to obtain useful customer feedback involves calling customers. This feedback method often prove expensive, so many firms use it selectively.
Three: Ask For a Customer Review
Consider asking customers to provide a review after every sales transaction. This approach offers valuable feedback about the customer’s experience.
Four: Conduct Usability Tests
Whether you need testers to evaluate your website or to help assess new online review management software, scheduling usability tests often proves productive. Consider asking customers to serve as your test subjects during this process. They may offer useful feedback you can use to boost performance!
Five: Add Fun Polls to Your Website
Many online visitors respond to website polls. By requesting information about your customer’s product preferences you’ll help boost your business intelligence gathering efforts.
Six: Conduct Social Media Campaigns
By promoting your firm and interacting with customers on social media platforms, you’ll enjoy a great opportunity to obtain useful customer feedback. Many SEO firms assist businesses in monitoring posts and responding to inquiries. Obtaining useful social media forum feedback sometimes requires a significant time commitment.
Seven: Always Email New Customers
One great way to gain feedback from new customers involves sending an introductory email with a request for information. Ask for the customer’s opinion about goods and services offered by the firm.
Eight: Employ Embedded Widgets
Products such as Beacon enable website owners to supply links to useful FAQs or articles and measure how many visitors respond to each listing. You won’t even need to utilize on-site personnel to obtain this informative 24/7 customer feedback!
Nine: Provide an Online Customer Feedback Form
Many customers use easily accessible online customer feedback forms to share their opinions with website owners. This strategy offers pertinent information. Companies also have an opportunity to ask specific questions of most interest to them. For example, you might request specific feedback concerning a website, a product line, or a brand.
By collecting customer feedback, businesses gain valuable insights. Customers appreciate responsive marketers. Consider using some of these nine tips to solicit customer opinions.
