According to a study by Internet marketing firm Hubspot, business blogs that post more frequently receive more leads. Corporate blogs with 0-11 posts generate a average of three leads. From 12-23 posts, the average rises to 10. When a blog hits the 52 post mark. They generate an average of 23 leads.
If your company doesn’t have a blog, you have even more motivation to start one right now. Hubspot states that businesses with corporate blogs generate 67 percent more leads than non-blog websites.
Why is this? Search Engine Optimization. The more content on your business site, the better chances of being found by people searching for your products or services. The quality of the blog posts are critical to the process. The use of keywords in titles and content, and generating back links to the company blog plays a significant role in search engine rankings.
Contact DoubleDome Web Technologies if you would like to set up a corporate blog or search engine optimization campaign.
