Ecommerce Website: Guiding Your Customers Through the Buying Cycle

Digital Campaigns

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The steps clients take to make a purchase on your e-commerce website are known as the buying cycle. The customer first recognizes a problem and needs to find a solution, then they search for and weigh all of their options before making the purchase. Customers can easily conduct research before making a purchase thanks to the Internet, therefore you must make it simple for them to do so. The four phases of the buying cycle will be discussed in this blog post, along with what you should be doing to help your clients go through each one.

Post Written by Jim Clanin

Jim is a co-founder of DoubleDome and he brings his vast creative design skills and project management abilities to the firm by overseeing the creative and development teams and support services to ensure total client satisfaction. When he's away from his desk, he loves to play the drums at local events or see car shows with Chris. He also loves to travel with his wife and daughter and is an active in local community projects like the MLK, Jr. Service project.