Google Quietly Encrypts All Searches – But Why?

Search Engine Optimization

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Google recently implemented default encryption for all searches, except ad clicks, raising questions about its motivations. While Google cites user privacy and potential NSA pushback, some suspect a strategy to boost ad revenue by limiting free access to search data for website owners. This change significantly impacts SEO strategies, requiring reliance on alternative analytics tools to understand search keyword data and user behavior. The shift necessitates adaptation for businesses relying on organic search optimization. Website owners must now utilize third-party analytics and internal website data to compensate for the limited information available through Google Webmaster Tools.

Post Written by Chris Bradley

Chris is the co-founder of DoubleDome Digital Marketing who is focused on sales & marketing and has led the company to 24 straight years of profitability. When he's not busy managing DoubleDome, he loves to join car shows and car racing events and traveling with family. He's a proud dad of 2 and a fur dad, too.