By Janice Ramos
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In this episode, we delve into the critical topic of recovering from Google penalties, drawing insights from DoubleDome’s comprehensive guide. A Google penalty can significantly impact your website’s traffic and search rankings, but with the right approach, recovery is achievable.
Key Discussion Points:
- Types of Google Penalties:
- Manual Penalties: Issued directly by Google after human reviewers identify violations such as keyword stuffing or buying backlinks.
- Algorithmic Penalties: Automatically triggered by Google’s algorithms detecting issues like thin content or unnatural backlink profiles.
- Identifying a Penalty:
- Noticing a sudden drop in organic traffic.
- Receiving notifications in Google Search Console.
- Steps to Recovery:
- Diagnose the Cause:
- For manual penalties, check the “Manual Actions” report in Google Search Console.
- For algorithmic penalties, review recent algorithm updates and conduct an SEO audit to identify potential issues.
- Address the Issues:
- Fix specific violations, such as removing keyword stuffing or disavowing bad backlinks.
- Improve content quality and address technical SEO issues like site speed and mobile usability.
- Request Reconsideration (for Manual Penalties):
- After rectifying issues, submit a reconsideration request through Google Search Console, detailing the steps taken.
- Be Patient:
- Recovery can take time; monitor your website’s performance and maintain best practices to prevent future penalties.
- Diagnose the Cause:
By following these steps, you can work towards restoring your website’s standing in search results and ensure long-term SEO health.
